The mission of AFM is to stimulate, promote and disseminate scientific knowledge in marketing.
The afm aims to promote excellence by facilitating interactions and collaborations between researchers, teachers, businesses and organizations:
The afm anime scientific community.
The afm encourages links between the community and other marketing disciplines.
The afm promotes the diversity of theoretical approaches, conceptual, methodological
The afm stimulate scientific innovation.
The afm supports Francophone lecturers and contributes to national and international visibility:
The afm offers publishing media in the form of scientific journals.
The afm encourages publications in French and in English.
The afm facilitates the dissemination of research in major international databases.
The afm put processes in place to identify future topics of the most important research in the international context.
The afm is the ambassador of the French scientific community marketing, beyond the geographical, disciplinary and scientific frontiers:
The afm is the natural partner institutions representing management sciences, France (FNEGE, AIMS, AFFI, AFC, AIS, MFC …) and international (EMAC, AMA, ACR, AMS …).
The afm is the voice of the scientific community marketing with national and international academic bodies.
The afm argues the economic and societal contribution of marketing research.
The afm invests on the topic of ethics and deontology.