Begun in 1922 as the National Industrial Advertising Association, today’s Business Marketing Association represents a lifetime of expertise in business-to-business marketing and communications. For more than 90 years, BMA has been the pre-eminent service organization for professionals in this vital industry. As market realities so often prove, no one stays in business that long without continually meeting their customers’ needs.
BMA has earned the respect and loyalty of members by following a simple, three-part strategic vision.
Be the primary repository of the best in business-to-business marketing information and resources.
Attract the best practitioners.
Promote the best practices in the industry.
The benefits of belonging are just as straightforward. We connect members with the kind of knowledge, people and programs that make achieving their companies’ objectives more efficient and effective.
As a business marketer or communicator, your needs are distinct from those of the consumer marketing environment. Broad-brush marketing associations or trade organizations devoted to a single program category can not effectively provide the required resources. You need an association that, like you, focuses on meeting the challenges presented in business marketing, day in and day out. You need the Business Marketing Association.
BMA is the business marketer’s first line of defense in changing business marketing environments. Today, we’re even better at delivering membership benefits that make a difference to your business…today and tomorrow. From our information-packed web site to our online skills-building and marketing certification program, to papers and industry surveys, to interaction with peers, no other organization delivers the same level of commitment to the information and networking needs of business-to-business marketers.
You know what you want; education, training and professional development in business-to-business marketing. You know what you need; an organization that provides access to the kind of data, people and programs to end your search on a positive and cost-effective note. You need the Business Marketing Association.